Strength-Based Growth

When Amazon designed a new annual review process focusing on strengths-based growth, I created the training and resources to support. This unique-to-Amazon process asks employees to exchange feedback in the form of “super powers” — a novel approach to feedback that called for change management and adoption campaigns in addition to a suite of training resources.

I owned this training for several years, so there were multiple iterations as our team gathered feedback and improved designs. Eventually, this guidance was embedded within the process tool itself, right in the flow of work. If you're interested in hearing more about that evolution, please feel free to reach out!

Below are samples of just a few of the many assets I created.

Process Video

To introduce the process and get employees excited to participate, I created a short animated video (part promo, part explainer). After working closely with the program's design team, I wrote the script, storyboarded, animated, and narrated this video. I can't show the full version, but here's a clip to give you an idea.

Made with Photoshop and Camtasia

Process eLearning

For new employees, I created a short elearning to explain the process and give an opportunity to practice. Any answers provided are automatically saved to a "virtual notebook", along with any notes employees may choose to take. At the end of the module, they have the option to email or print their notes for future reference. This feature also serves as a way for employees to complete a portion of the process as part of the training.

Made with Lectora and custom HTML
Screenshot of the process elearning
The "notebook" feature. One tab holds any notes taken, automatically organized by section. The other tab holds any process answers completed.
Screenshot of the process elearning
A interactive timeline visual for an overview of the process. If desired, employees can click on each step of the process for additional information.
Screenshot of the process elearning
Employees have an opportunity to practice writing their answers to each process question. Example answers are provided (via carousel or static list option), as well as tips for answering the question.

Resource Website

To house all available resources related to the process, I created a custom website for employees to browse as needed. Fully responsive and accessible, the website offers a dynamic translation feature based on user selection out of 12 languages. This allows a single website to serve Amazon's global employee population. A better user experience and much easier for the learning team to manage!

Made with Bootstrap, custom HTML, CSS, and JavaScript

Screenshot of JavaScript code used to enable website translation feature

When a language is selected, this JavaScript code pulls all text strings from a JSON file and populates them on the page (you can scroll the image to see more).
Screenshot of the resources website
Website homepage with brief descriptions and links to the relevant categories for guidance. Also shown is the translation dropdown selection. This dynamically populates the employee's preferred language on selection (pulling text from an easy-to-manage JSON file on the backend).
Screenshot of the resources website
An example of one of the category pages: guidance for managers and employees on checking in post-process. Using vertically collapsing accordions to organize content, employees can see all check-in steps at-a-glance then click to dive deeper as needed.

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